"They did show a number of matches last season but now they are on board to bring more Heineken Cup matches to an even wider audience in France, in particular, during the 2004 / 2005 and 2005 / 2006 seasons.
"Sport+ will be showing more live matches from the Pool stages each weekend comprising of a live match in France as well as broadcasting French teams playing abroad."
Eric Bayle, Head of Sport and Rugby at Sport+, declared: "The Heineken Cup is the leading club rugby tournament in the northern hemisphere and we are extremely excited to be fully involved with the competition.
"Our viewers will now have a top match involving a French team from each of the rounds of Pool games to watch and our association with other ERC broadcast partners outside of France could lead to more matches being broadcast on satellite television across Europe."
Sport+ is one of the major providers of rugby broadcasts in France. As well as the Heineken Cup, they also show international Test matches, Super 12 games, the French Championship (Top 16) and Zurich Premiership.
Sport+ will broadcast the following fixtures in Rounds 1, 2, 3 and 4 (Please note all timings are French time):
Friday, 22 October: Perpignan v Edinburgh Rugby live 20h30
Saturday, 23 October: Llanelli Scarlets v Toulouse delayed 17h30
Sunday, 24 October: London Wasps v Biarritz Olympique delayed 20h30
Friday, 29 October: Toulouse v Glasgow Rugby live 20h30
Friday, 29 October: Cardiff Blues v Stade Français Paris delayed 22h15
Friday, 3 December: Castres Olympique v Munster live 20h30
Saturday, 4 December: Leinster v Bourgoin live 18h15
Friday, 10 December: Bourgoin v Leinster live 20h30
Saturday, 11 December: Ulster v Stade Français Paris live 14h
Saturday, 11 December: Munster v Castres Olympique live 18h15