The 12 Round 3 matches attracted a phenomenal 106,431 through the turnstiles to smash the old mark by almost 8,000 as Heineken Cup fever took a firm grip across Europe.
Leinster Lions led the way with the crowd of 14,225 who flocked to Lansdowne Road to see their Pool 3 clash with Sale Sharks last Friday night.
The other five-figure attendances came at Ulster (12,300), Northampton Saints (11,713), Toulouse (11,600) and Gloucester (11,000). Llanelli Scarlets and Perpignan were both just a few hundred short of joining them.
With the bumper television coverage - the cameras will be at six of this weekend's matches - it all adds up to a super success story off the field while on the pitch the competition for qualification for April's quarter-finals has never been fiercer. Only Gloucester, Edinburgh Rugby and Llanelli Scarlets can boast 100 per cent records at the halfway stage of the Pool rounds.