Not even a losing bonus point away from home was enough to console Cardiff Blues coach Dai Young after his side's 27-26 defeat at Edgeley Park.
Having seen his side dig in to beat the Harlequins 20-6 in the first round of games in Pool 5, a week later he saw them lose their grip of a game they had dominated for the first 30 minutes.
But then two quick tries, with the controversial sin-binning of No 8 Andy Powell sandwiched in between, left the Blues chasing the game. In the end, having conceded a third try and let the gap drift to 15 points, snatching a bonus point didn't seem so bad.
But not as far as Young was concerned. He wanted and expected more.
"We came to win, we had targeted this game as one to win away from home and I expected us to win," said Young.
"Some people might say that getting a bonus point on the road isn't such a bad thing, but I don't agree with that. There was a danger at one stage that we might not get anything out of the game and that would have been criminal.
"We suffered a double whammee when the TMO gave a try to their No 8 that I have no idea how he could see he got the ball down and then had Andy Powell sent to the sin-bin for a push on Dwayne Peel.
"I was angry enough about the try, but the yellow card was very harsh. If we start giving cards for pushes then we could end up playing one against one.
"I was annoyed enough with those two incidents, but then we got caught cold with a try from the back of a scrum when we were a man down. That was a schoolboy error and simply shouldn't have happened.
"I was happy with the way we came back into the game and with the commitment we showed. But that is a gimmee as far as I am concerned with any of my teams.
"What we need to do is work on the top two inches because at this level it is thin margins that win or lose games. We didn't keep ourselves in order for the 10 minutes we were without Andy and paid the price."
As part of the build-up to next month's Cardiff 2014 Heineken Cup and Amlin Challenge Cup finals weekend, ERC has joined forces with the WRU, Cardiff Blues and adidas to develop an annual grassroots community rugby programme targeting young players.
The Ulster Rugby full back, Jared Payne (No 15), has been suspended for two (2) weeks following an independent Disciplinary Hearing in Dublin arising from the Heineken Cup quarter-final match against Saracens at Ravenhill Stadium on Saturday, 5 April.