When it comes to the Heineken Cup, Anthony Foley has been there, got the T-shirt and done almost everything.
The Munster skipper knows what it's like from the first season to last in the world's top club rugby tournament having played in 67 of Munster's 68 games since their debut at Thomond Park against Swansea in October 1995.
The only blot on the Heineken Cup legend's copybook is that he hasn't yet won the much coveted trophy. Two finals have heightened his appetite for success and he believes the title is bound for the south of Ireland sooner rather than later.
"I am a firm believer that Munster will one day win the Heineken Cup. I don't know if I will be around for that day, but it will happen," said Foley. "To win the Heineken Cup you really have to earn it. Something you have to work hard for you appreciate all the more. "We know a lot of people would love to see us win the title after getting so close, but we also know that none of the teams are going to hand it to us on a plate.
"It's going to take a lot of hard work for any team to go all the way this year and we have a lot of players who are ready to put up their hands and make the sacrifices necessary to do that.
"There are going to be a lot of disappointed players, but competition is good for a squad and it's part of sport. There is already an extra buzz about training as the Heineken Cup approaches. "There is something special about Heineken Cup rugby - it is the ultimate proving ground for the best teams and players in Europe. "I've enjoyed plenty of good days in the Heineken Cup, and I look forward to plenty more of them. There have also been some bad times.
"But it is those bad times that urge you on and make you want to get up in the morning to put in the training to avoid them in the future.
"I don't know what it would be like if Munster were to win the Heineken Cup, but that is the light at the end of the tunnel as far as we are concerned."
Munster will tread new ground when they kick-off their Pool 1 campaign at Sale Sharks. Then it will be back to familiar territory against familiar opponents - Castres Olympique at Thomond Park.
Whatever happens in their opening game this weekend, Foley knows that his players will feel honour bound to deliver another victory on their own patch.
Ever since that first win over Swansea 10 years ago, Munster have been able to repel all invaders in Limerick. "The atmosphere at Thomond Park is special. You know that everyone in the side is going to give 100% when they play there," said Foley. "We're very proud of our record there and the support we receive from our fans is magnificent. They give us a huge lift and they have played a big part of our success there.
"To get through to the last eight in the Heineken Cup you must win your home games and look to pick up two wins on the road. Winning away from home is extremely difficult."
As part of the build-up to next month's Cardiff 2014 Heineken Cup and Amlin Challenge Cup finals weekend, ERC has joined forces with the WRU, Cardiff Blues and adidas to develop an annual grassroots community rugby programme targeting young players.
The Ulster Rugby full back, Jared Payne (No 15), has been suspended for two (2) weeks following an independent Disciplinary Hearing in Dublin arising from the Heineken Cup quarter-final match against Saracens at Ravenhill Stadium on Saturday, 5 April.