Craig Green has set his sights on Benetton Treviso making history and becoming the first Italian team to qualify for the Heineken Cup knock-out stages.
Treviso coach Green, the former All Blacks wing, saw his team win half their Pool stage matches last season, including the double over Bourgoin and a 29-23 home triumph over 1998 Heineken Cup champions Bath Rugby.
This time Treviso have got 1999 cup winners Ulster Rugby, reigning French champions Biarritz Olympique and Saracens as their Pool 4 opponents.
"For the last few seasons our aim has been to get through the Pool stages and qualify for the knock-out stages and, although we haven't made it so far, that is what our goal is again this season," said Green. "It represents a huge step up for us but we simply have to aim as high as possible and take it from there. "We appreciate that to get through we would certainly need at least four wins and with Biarritz in our group that could mean targeting the other four games."
Treviso, who also won three out of six in the 1998 / 1999 tournament, have been the Italian flag bearers in their eight seasons in the competition and launch their latest bid against Ulster Rugby at Ravenhill on Friday night.
"Although the club played Ulster in the 2001 tournament, it will be the first time I have been to Ravenhill - which I hear has an extremely passionate home crowd," said Green.
"I have been reasonably happy with our results in the Super 10 so far but we all accept we have not been playing all that well.
"We did have two very good pre-season sessions with Worcester and Northampton Saints but we haven't kicked on from there in the way we would have liked. "Perhaps we have found it a bit hard to get motivated and get going in the Super 10 but there should be no such problem in the Heineken Cup and we are looking forward to the special challenges the tournament throws up.
"We are playing against top quality teams and if we don't play well then we won't do well - and starting at Ravenhill is a tough test.
"Ulster have great experience in the Heineken Cup, including winning the trophy in 1999, and will be a handful on their home ground.
"They have a number of top class players - outside half David Humphreys is certainly one of them with the way he controls a game - as well as several players in their pack."
Among the newcomers to Treviso colours are New Zealander Dion Kingi, who has been playing in Italy for several seasons, and South African Martinus Smith - younger brother of former Springbok star Franco Smith.
"Second row forward Dion has been playing really well for us and, whereas he has been something of a one-man band with his previous clubs, he seems to enjoy having some other good players around with us," said Green.
As part of the build-up to next month's Cardiff 2014 Heineken Cup and Amlin Challenge Cup finals weekend, ERC has joined forces with the WRU, Cardiff Blues and adidas to develop an annual grassroots community rugby programme targeting young players.
The Ulster Rugby full back, Jared Payne (No 15), has been suspended for two (2) weeks following an independent Disciplinary Hearing in Dublin arising from the Heineken Cup quarter-final match against Saracens at Ravenhill Stadium on Saturday, 5 April.