A number of big-name additions and strong off-the-field backing from chairman Steve Lansdown hint at a bright future for Bristol and Wales cap Robinson insists a Heineken Cup place in the coming seasons is at the top of the team's lofty ambitions.
"One thing that stood out for me is that Bristol want to be a Heineken Cup side," said Robinson, who played in the tournament for Cardiff Blues and Gloucester before experiencing two seasons of Amlin Challenge Cup rugby with London Wasps.
"There wasn't a time limit put on that but to have that vision really proves that it's not just about getting back into the Premiership and then struggling to stay there: it's about getting back into the top six sides in the Premiership.
"I know from playing in Gloucester just how much of a rugby community there is in this area. The city and the supporters deserve to have a side in the Premiership playing against the top sides in England and in Europe. That's a long way away at the moment but that road has started and we all know we're at the beginning of an exciting journey.
"It's about small steps, 100 per cent. We've got to have that vision and drive that we want to be in the Premiership next year. That doesn't mean that we've got to go into every game thinking about that but we just need to keep it in the back of our mind, knowing that's where we want to be."
Bristol haven't qualified for the continent's premier club competition since their debut campaign in 2007/08, with relegation from the Premiership hitting them hard a year later.
Their solitary Heineken Cup adventure was an eventful one, however, as Richard Hill's men won three of their six fixtures to finish third in Pool 3.
That hat-trick of wins featured a famous success over French giants Stade Francais at the Memorial Stadium, while fellow English outfit Harlequins were beaten home and away.