Clermont-Ferrand is buzzing - and Dublin is preparing for an invasion of ASM Clermont Auvergne fans for European club rugby's showpiece match against Toulon at the Aviva Stadium on Saturday.
Clermont are bidding lift the coveted trophy for the first time and in the process become the first club to win all nine matches en route to European glory.
"The town is really buzzing," Clermont president Rene Fontes told Midi Olympique, "and more than 20 planes will be specially chartered for this displacement.
"If you add that to the people travelling to Dublin by their own means you can see that our supporters are always there - that it does not flag - and that there will be nearly 6,000 of them in Ireland.
"And this final is different from a championship final. Since the 19-15 semi-final defeat to Leinster last season the players have vowed to go all the way in this competition.
"The Heineken Cup makes everybody dream and on Saturday I would love to live something unforgettable."
The fourth all-French final in the 18-year history of the tournament sees the two top teams from the Top 14 go head-to-head at the home of Irish rugby in pursuit of the biggest prize.
"Both ourselves and Toulon had great starts to the season and they richly deserve their place in the final," said Fontes.
"However, it is perhaps unfortunate that two French teams are competing for the European title. To preserve the international taste of the competition, I would have preferred facing an English or Celtic team."
As part of the build-up to next month's Cardiff 2014 Heineken Cup and Amlin Challenge Cup finals weekend, ERC has joined forces with the WRU, Cardiff Blues and adidas to develop an annual grassroots community rugby programme targeting young players.
The Ulster Rugby full back, Jared Payne (No 15), has been suspended for two (2) weeks following an independent Disciplinary Hearing in Dublin arising from the Heineken Cup quarter-final match against Saracens at Ravenhill Stadium on Saturday, 5 April.