The sense of anticipation surrounding this season's Amlin Challenge Cup quarter-finals has been reflected by Sky Sports' decision to broadcast all four matches live on 7 / 8 / 9 April.
It will be the first time that Sky Sports has provided live coverage of the four quarter-final games in conjunction with fellow broadcast partners France Televisions and Eurosport France.
"This welcome move by Sky Sports confirms the ever-growing stature and appeal of the Amlin Challenge Cup," said ERC Chief Executive, Derek McGrath. "With three former Heineken Cup winners in London Wasps, Brive and Munster, in the last eight, the quarter-finals promise to provide matches high in both intensity and quality."
The Amlin Challenge Cup knockout stages kick off on Thursday, 7 April with the all-French meeting of La Rochelle and Clermont Auvergne, and the quarter-finals conclude when Brive take on Munster on Saturday, 9 April.
The Amlin Challenge Cup final will be played at Cardiff City Stadium on Friday, 20 May (kick-off:19.45), on the eve of the Heineken Cup final at the Millennium Stadium.
AMLIN CHALLENGE CUP 2011 QUARTER-FINALS (All Kick-Offs LOCAL Time)
THURSDAY, 7 APRIL 2011
20.45 La Rochelle v ASM Clermont Auvergne - Stade Marcel Deflandre - Eurosport / Sky Sports
FRIDAY, 8 APRIL 2011
19.45 Harlequins v London Wasps - Twickenham Stoop - Sky Sports
20.45 Stade Français Paris v Montpellier - Stade Charléty - FR4 / Sky Sports
SATURDAY, 9 APRIL 2011
14.00 Brive v Munster - Stadium Municipal Amédée Domenech - Eurosport / Sky Sports
28 / 29 / 30 APRIL / 1 MAY, 2011
Stade Français Paris or Montpellier v La Rochelle or ASM Clermont Auvergne
Brive or Munster v Harlequins or London Wasps
AMLIN CHALLENGE CUP FINAL - FRIDAY, 20 MAY, 2011 - CARDIFF CITY STADIUM (19.45)
As part of the build-up to next month's Cardiff 2014 Heineken Cup and Amlin Challenge Cup finals weekend, ERC has joined forces with the WRU, Cardiff Blues and adidas to develop an annual grassroots community rugby programme targeting young players.
The Ulster Rugby full back, Jared Payne (No 15), has been suspended for two (2) weeks following an independent Disciplinary Hearing in Dublin arising from the Heineken Cup quarter-final match against Saracens at Ravenhill Stadium on Saturday, 5 April.