Ospreys skipper Ryan Jones knows his side were on the verge of making history in San Sebastien - but could only watch on as Dan Biggar's match winning drop goal attempt sailed wide.
The Welsh region fell 29-28 to Biarritz Olympique as another scintillating Heineken Cup quarter-final went down to the wire.
Again, it was the home side that prospered at the end of a see-saw battle of the highest calibre.
"We had plenty of other opportunities to have won the game comfortably," a downcast Jones told Sky Sports after the match.
"We don't come to arenas like this and get intimidated, we come to be brave and to play.
"I'm heartbroken for my team. We possibly deserved to get more out of the game than we got. It was two teams going at it hammer and tongs.
"Im always proud of my team and they have played with a lot of heart and courage - but sometimes you need a little bit more than that."
However Jones turned his attention to the remainder of a season that could still yield silverware via the Magners League. He said. "There is still some rugby left this season but our Heineken Cup dream is over."
As part of the build-up to next month's Cardiff 2014 Heineken Cup and Amlin Challenge Cup finals weekend, ERC has joined forces with the WRU, Cardiff Blues and adidas to develop an annual grassroots community rugby programme targeting young players.
The Ulster Rugby full back, Jared Payne (No 15), has been suspended for two (2) weeks following an independent Disciplinary Hearing in Dublin arising from the Heineken Cup quarter-final match against Saracens at Ravenhill Stadium on Saturday, 5 April.