He said: "Playing in the Heineken Cup, with the group that we've got, is going to be another fantastic challenge."It'll be tough but we'll be a better team because of it, I'm very confident of that.
"I said the same last year: we had a very tough Heineken Cup group but we were a better Premiership team in the second half of the season because of our experiences in Europe. We didn't run away from that challenge, we weren't scared of it, we faced it full on.
"We had some really tough games but we learnt a few lessons and we brought the things we'd learnt back into the Premiership. That's exactly what we'll do again."
Blues coach Phil Davies this week hit out at critics for suggesting he is under pressure because of their average start to the new campaign.
The Blues picked up their first PRO12 win of the season against Edinburgh on Sunday and Davies insists they are ready to show their quality in Europe.
He said: "It's a terrific match up with battles all over pitch. We are talking about speed and power. We need to make sure intensity is to the forefront for us.
"We have got to be realistic; all the sides have got match winners. But we have players who have proven ability, Lions series winners, Welsh internationals.
"We have individual ability and it is the collective cohesion that we need to develop. If you get momentum then who knows what can happen.
"It's an opportunity for us, but at home they (Exeter) are a tough nut to crack. We saw how they took Gloucester apart and they are a good team. We know what we have got to do and negate to get the momentum to win the match."