The oval ball, its shape, its visual tone, the use of shade and colour, the hue of lighter and deeper, darker blues, have been a common visual narrative component in the design for these European Tournaments. Be it the ERC Conference Cup, ERC European Shield & ERC European Challenge Cup or today's Amlin Challenge Cup.

The use of colour, specifically primary colours, the use of specific blues, these are the visual threads that stitch these competitions visual language together. The Continuity of colour and rich texture in design is paramount.