Aironi Rugby go into their second season in Europe up against former double winners Leicester Tigers with coach Rowland Phillips insisting that the Italian franchise will have learnt from their lessons in the top flight last season.
"It is an extremely tough pool - Leicester and Ulster are both former champions - but whichever three teams you draw in the Heineken Cup, you are up against huge sides and that is the great attraction of the tournament for us," said Phillips.
"We had our moment against Biarritz last season and our aim is to build on what we have learnt and enhance the reputation of Aironi.
"We did play Leicester Tigers as Viadana in the 2009/10 season and this time we are in with three huge teams and the interest they generate in Italy will be enormous.
"The Heineken Cup is a pretty unforgiving competition and you just have to look at some of the proven European sides who failed to get out of the Pools last time to see the task we face trying to progress.
"However we are just delighted to be playing against three top teams and measure how we are developing."