Edinburgh have announced their commitment to Murrayfield as the club's long-term home, confirming plans to play at the national stadium for the next five years.
The announcement follows the completion of a detailed study of potential alternative homes in and around Edinburgh, which concluded that the range and level of integrated facility at Murrayfield makes it the most viable option going forward.
The club have also unveiled a variety of proposals designed to improve the match-day atmosphere at the capital venue.
Edinburgh chief executive Craig Docherty today communicated the intention to remain in Roseburn to the club's season ticket holders, and gave notice of a series of initiatives aimed at improving fans' match-day experience in season 2011/12.
The most eye-catching of these measures, which will be refined over the coming weeks with the input of supporters, is a proposal to switch seating provision to the east stand and introduce standing areas on the west stand track and at the north and south ends of the ground.
Whether they choose to sit in the east stand or position themselves pitch-side, supporters would be significantly closer to the action than is the case with the current west stand seating arrangements.
Public bar and catering facilities would be located on the east stand concourse, with the Edinburgh Season Ticket Holder bar continuing to operate in the Murrayfield Wanderers Clubhouse.
Docherty today emphasised Edinburgh's desire to foster a "club atmosphere" on match-day, and hailed the proposed measures as "potentially very positive" for both the team and their supporters.
He said: "Making Murrayfield the best possible home for our players and our fans is right at the top of the club's list of priorities. The ideas we're discussing and asking supporters to contribute to are designed to make Murrayfield a more atmospheric, more inspirational place to play and watch Magners League and Heineken Cup rugby.
"We feel the proposals are genuinely innovative, and would greatly assist in the process of making the place feel like a traditional rugby club.
"The biggest challenge we face at Murrayfield is the size of the stadium, but if fans are sitting in the east stand or standing beside the pitch, we feel they'd be much more likely to feel part of the event.
"Relocating our public bar and catering facilities would also help make the east stand a real hub on match-day, while also reducing the amount of legwork supporters are asked to put in to enjoy their night.
"We've had a long, hard look at numerous other grounds in and around the city, in the knowledge that playing in the Magners League and Heineken Cup places a variety of minimum requirements on us in terms of the stadium facilities we offer.
"Such essentials as floodlights and undersoil heating are simply not present in the many of the grounds that have been proposed and investigated in recent times and, with certain venues, Edinburgh would not have first call on the facilities nor be given access to them year-round. Other grounds present issues such as the playing surface being too small.
"Murrayfield is our home, and we intend to do everything we can to make the most of the possibilities it offers."