Heineken is delighted by the announcement that Sky Sports have signed a three year broadcast agreement to televise the Heineken Cup from the start of this season's tournament.
Heineken, who have recently renewed their sponsorship for a further 2 years, are looking forward to working closely with Sky Sports who have a proven record in quality rugby union broadcast coverage. With three live matches each Heineken Cup weekend, continued growth in the exposure of the tournament is assured.
Heineken International Statement
17th October 2003