Llanelli Scarlets will be in the spotlight when they launch Sky Sports' coverage of the Heineken Cup 2003 / 2004 tournament against Northampton Saints at Stradey Park on Friday night - and Scarlets coach Nigel Davies believes it could be an armchair opening cracker.
"It is a huge game and a huge occasion," said the former Wales centre. "It is the first televised game in this season's Heineken Cup and it is live on Sky Sports - what a fantastic opportunity for both teams to go out and provide a real advertisement for the tournament.
"We expect it to be a sell-out and a fantastic atmosphere.
"And what we do know from playing in previous tournaments is that you have to pick up your game and play right on the very edge - if you don't then you wont succeed in the Heineken Cup.
"Ours is also an extremely tough Pool - but then all six groups are. The quality of the teams is fantastic."
Llanelli Scarlets are one of the five new Welsh regions and as Llanelli they reached the knock-out stages in all but one of the seven seasons in which they have taken part.
Northampton broke Scarlet hearts when they pipped them 31-28 in the 2000 semi-finals but Davies insists "that is history now, things have moved on a lot since then.
"People say we may have been a bit unlucky in the past, including in that semi-final, but I believe you create your own luck and, apart from the Perpignan quarter-final last season, I believe we have always performed up to our best level.
"Northampton are highly likely to include their World Cup winners in a side we know is an extremely capable and talented one.
"They have got a particularly big pack which can dominate teams and an exciting set of threequarters.
"We are very mindful of the threat they pose but we are focusing on what we can bring to the match.
"I am delighted with the way things have gone so far this season. We had a new group of boys interspersed with some old heads and they have gelled really well and that spirit has certainly seen us through a couple of tight games.
"However, the style and patterns of play we have produced over the last five weeks is what has really pleased us. We have really developed and taken our game forward, although, of course, there are constant challenges that you have to respond to.
"On the injury front Wales wing Mark Jones is very doubtful with a knee injury but scrum half Dwayne Peel will be fit and we are hopeful that Tal Selley will also be available for selection.
"At club level you cannot beat Heineken Cup matches - they have proved to be such extra special occasions - and I cannot wait for Friday night when Stradey Park will be a sea of colour and sound."