Connacht's success in the Parker Pen Challenge Cup is being reflected off the pitch - all the corporate hospitality packages for their quarter-final second leg clash with Narbonne on Saturday have sold out.
A huge crowd is expected at the Galway Sportsground as the Irish province take a nine-points advantage from their 27-18 first leg win into their bid for a place in the last four.
But captain Tim Allnutt warns "we might have a nine-point lead but qualification for the semi-finals is certainly not a formality.
"Last year we were 15 points down after our first leg game in Round 2 at Narbonne, but managed to overhaul them by a single point with 23-7 victory.
"On that occasion we felt we had nothing to lose in the home leg and I am sure Narbonne will be travelling with the same mentality.
"However, I think we are a good enough team to play well at home and get through to the last four.
"That said, Narbonne showed us in the second half just how good a side they are capable of being so we are really going to have to be at our best.
"We have been to one semi-final already this season - in the Celtic Cup - and it would be great to reach another."
Which all adds up to a big leap forward for a team who started the season very much on the back foot.
"After we lost so many players at the end of last season we didn't really know what to expect but Michael Bradley and John McKee have done a great job," said Allnutt.
"There is a real competitive edge in training and the youngsters who have come in have really risen to the task."