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Setanta, in North America, have also reached an agreement.
PITCH INTERNATIONAL are also pleased to announce the broadcast of the competition in several new territories including the Czech Republic, Hungary, Slovakia, Romania and Greece.
JON OWEN OF PITCH INTERNATIONAL said "We are delighted by the response from the international market for this exciting tournament. We are still in the infancy of the sales process and are extremely encouraged by the reaction at this early stage. The Heineken Cup is a terrific tournament, which has grown enormously in stature in recent years. We look forward to contributing to the future growth and success of the competition and our aim is to increase audiences around the globe."
"The partnership with Pitch International is an exciting new development for our tournament" said Derek McGrath, Chief Executive of ERC, Heineken Cup tournament organisers. "It is important that the promotion of the Heineken Cup includes developing the footprint of the event worldwide. We are impressed by the innovative approach that Pitch brings to this ambition and we look forward to a successful working relationship."
