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A minimum of 17 live European Challenge Cup games will be broadcast by France Televisions, Sky Sports and Eurosport France, the latter becoming ERC's newest broadcast partner.
The tournament will also see three European fixtures played on Thursday evenings with Sale Sharks hosting two Thursday fixtures and Newcastle Falcons one, in the opening four rounds.
The match that will launch the tournament will be televised by Sky Sports and France 4 when Sale Sharks meet Montpellier at Edgeley Park on Thursday, 8 November (19.45) while Eurosport France will show Auch against Bath Rugby in Pool 1 on the Saturday (20.45)
The addition of televised Pool stage matches is set to provide a massive boost to the competition and further enhance its stature across Europe.
"This is fantastic news for everyone involved in European club rugby and especially for the players and fans of the 20 teams competing for the European Challenge Cup title," said ERC Chairman, Jean-Pierre Lux.
"The tournament has previously enjoyed televised matches at the knock-out stages but the profile of the European Challenge Cup will be considerably heightened right from the first day of the tournament in early November.
"The increased interest from broadcasters reflects the growing quality of European rugby action on offer in the tournament with players such as Carl Hayman, Luke McAllister, Butch James, Rico Gear, Jonny Wilkinson, Sebastian Chabal and many, many more set to compete for European club glory.
"The standard and intensity of the matches reaches new heights each season and I am sure we are in for another outstanding competition."
THE FIXTURES & TV DETAILS
(All kick-offs LOCAL time)
ROUND 1
THURSDAY 8 NOVEMBER, 2007
Pool 4 Sale Sharks v Montpellier 19.45 Sky Sports / France 4
FRIDAY 9 NOVEMBER, 2007
Pool 2 Montauban v Gran Parma 18.30
Pool 3 Brive v Connacht Rugby 19.30
Pool 4 Bayonne v Petrarca Rugby 19.30
Pool 5 Leeds Carnegie v Castres Olympique 20.00
SATURDAY 10 NOVEMBER, 2007
Pool 1 Auch v Bath Rugby 20.45 Eurosport France
Pool 1 Overmach Rugby Parma v Albi 15.00
Pool 2 Bucuresti v Worcester Warriors 14.00
Pool 3 Cetransa El Salvador v Newcastle Falcons 16.30
SUNDAY 11 NOVEMBER, 2007
Pool 5 Rugby Calvisano v Dax 15.00
ROUND 2
THURSDAY 15 NOVEMBER, 2007
Pool 3 Newcastle Falcons v Brive 19.45 Sky Sports / France 4
FRIDAY 16 NOVEMBER, 2007
Pool 3 Connacht Rugby v Cetransa El Salvador 18.30
Pool 5 Dax v Leeds Carnegie 20.00
SATURDAY 17 NOVEMBER, 2007
Pool 1 Bath Rugby v Overmach Rugby Parma 14.15
Pool 1 Albi v Auch 19.30
Pool 2 Gran Parma v Bucuresti 15.00
Pool 2 Worcester Warriors v Montauban 15.00
Pool 4 Montpellier v Bayonne 20.45 Eurosport France
Pool 4 Petrarca Rugby v Sale Sharks 15.00
Pool 5 Castres Olympique v Rugby Calvisano 18.00
ROUND 3
FRIDAY 7 DECEMBER, 2007
Pool 1 Albi v Bath Rugby 19.00 France 4 / Sky Sports
Pool 3 Connacht Rugby v Newcastle Falcons 18.30
SATURDAY 8 DECEMBER, 2007
Pool 1 Overmach Rugby Parma v Auch 15.00
Pool 2 Bucuresti v Montauban 13.00
Pool 2 Worcester Warriors v Gran Parma 15.00
Pool 4 Bayonne v Sale Sharks 20.45 Eurosport France
Pool 4 Petrarca Rugby v Montpellier 15.00
Pool 5 Castres Olympique v Dax 18.00
SUNDAY 9 DECEMBER, 2007
Pool 3 Brive v Cetransa El Salvador 15.00
Pool 5 Leeds Carnegie v Rugby Calvisano 15.00
ROUND 4
THURSDAY 13 DECEMBER, 2007
Pool 4 Sale Sharks v Bayonne 19.45 Sky Sports / France 4
FRIDAY 14 DECEMBER, 2007
Pool 2 Montauban v Bucuresti 18.30
Pool 4 Montpellier v Petrarca Rugby 19.30
SATURDAY 15 DECEMBER, 2007
Pool 1 Auch v Overmach Rugby Parma 18.30
Pool 1 Bath Rugby v Albi 14.15
Pool 2 Gran Parma v Worcester Warriors 15.00
Pool 5 Dax v Castres Olympique 20.45 Eurosport France
SUNDAY 16 DECEMBER, 2007
Pool 3 Cetransa El Salvador v Brive 12.30
Pool 3 Newcastle Falcons v Connacht Rugby 15.00
Pool 5 Rugby Calvisano v Leeds Carnegie 15.00
ROUND 5
11 / 12 / 13 JANUARY, 2008
Pool 1Auch v Albi
Pool 1 Overmach Rugby Parma v Bath Rugby
Pool 2 Montauban v Worcester Warriors
Pool 2 Bucuresti v Gran Parma
Pool 3 Cetransa El Salvador v Connacht Rugby
Pool 3 Brive v Newcastle Falcons
Pool 4 Sale Sharks v Petrarca Rugby
Pool 4 Bayonne v Montpellier
Pool 5 Rugby Calvisano v Castres Olympique
Pool 5 Leeds Carnegie v Dax
ROUND 6
18 / 19 / 20 JANUARY, 2008
Pool 1 Albi v Overmach Rugby Parma
Pool 1 Bath Rugby v Auch
Pool 2 Worcester Warriors v Bucuresti
Pool 2 Gran Parma v Montauban
Pool 3 Connacht Rugby v Brive
Pool 3 Newcastle Falcons v Cetransa El Salvador
Pool 4 Petrarca Rugby v Bayonne
Pool 4 Montpellier v Sale Sharks
Pool 5 Castres Olympique v Leeds Carnegie
Pool 5 Dax v Rugby Calvisano
QUARTER-FINALS
4 / 5 / 6 April 2008
SEMI-FINALS
25 / 26 / 27 April 2008
EUROPEAN CHALLENGE CUP FINAL
23 / 24 / 25 May 2008
