Cardiff Blues boss Dai Young is not a man who will settle for second best and he's rolling up his sleeves for a fight for his place in the Heineken Cup next season.
After so nearly steering his side to the final last year, it seems unthinkable for the Blues to be missing from the elite 24 sides battling for the title of European champions.
But with his side at the wrong end of the Magners League table and locked in a three way tussle for two Heineken Cup places, it's a situation he finds himself and his team now battling to avoid.
"Players and coaches all want to be measured in the top competition," he said.
The Blues boss has targeted five wins from their five remaining Magners League matches in order to maintain the status his side have enjoyed in recent times.
"The supporters also obviously deserve top-flight rugby. So there are a number of reasons why these games are so important to us."
"We've always been in the Heineken Cup and recruitment of players is also a factor, as they all want to play at the highest level.
The hiring of Dan Parks for next season should go some way to rectifying the problems his side have suffered this season, but his more immediate concern is making sure that come May, the Blues are not the fourth ranked Welsh region.
The Ospreys are seemingly out of the danger zone but Young's men are currently six points behind the Dragons and just one ahead of the Scarlets.
The Blues still have to play both teams - and away from home at that - with their trips to Rodney Parade and Parc y Scarlets likely to crucial in determining their fate.
The top three finishers in the league will go through to Europe's premier event next season, with no back-door entry via an Italian play-off available this year.
"With only five games left in the league, we have pretty much set a goal that we have to win all five matches, starting with the double header against Ulster.
"These are massive games for us, as it's very important for us to be in Europe next year."
