Sold signs have gone up at Ravehill four days before the Ulster's Heineken Cup clash with Toulouse this Saturday...
The game, which pits former champions Ulster against three times winners Toulouse, has been widely anticipated since June's draw for European rugby's premier competition.
And it will spark happy memories for Ireland flanker Andy Ward who was left toasting two successes when the sides clashed back in 1999.
In the tournament's history, the teams have met at Ravenhill three times and each match has proved to be an enthralling encounter.
In 1998/99, Ulster won 29-24 in a pool match and before 12,000 saw Toulouse run out 29-25 winners the last time the teams met at Ravenhill in 2000/01.
But the most famous clash between the two sides occurred at the quarter final stage of the 1998/99 competition, where Ulster edged out Toulouse by 15 points to 13 in front of 11,500 spectators.
The Ulster skipper David Humphries, who now has 502 Heineken Cup points to his name, scored two drop goals that day, with Simon Mason kicking three penalties in what Ulster coach Harry Williams described as "Ulster's best ever result".
But the game is maybe just as notable for the actions of Ireland flanker Andy Ward, who left the field after 50 minutes to race to the Belfast Maternity Hospital to help his wife through the last hour of labour for the couple's first child.
"Harry (Williams) had arranged with Wendy for her to ring when things began to start at the hospital," recalled Humphries.
"We had three mobile phones on stand-by at the side of the pitch just in case one of them didn't work - as soon as we had a call Andy was taken off."
Ward could have left for hospital when he dislocated his thumb shortly before half-time, but instead the 28-year-old had his thumb replaced and strapped before carrying on.
When the call finally came, Ward received a huge ovation from the Ravenhill crowd as he headed to the dressing rooms.
After removing his boots he headed for the big event still wearing some of his kit. He was given a police escort to the hospital by the outriders who had brought the RUC chief constable, Ronnie Flannagan, to the match.
At the time, coach Williams said: "It was a measure of his commitment that he was able to play his part for more than 40 minutes before going to see his wife."
The perfect ending for Ward was completed when his wife delivered an 8lbs 6oz baby boy, who they named Zak Andrew.
The victory over Toulouse set Ulster on their way to the final, where they beat Colomiers 21-6 in Dublin.
No births are planned for this year's encounter, but all seats were sold out just five days after tickets first went on sale on 21st September, and now Ulster have announced all terrace and promenade tickets have also been sold.
1998/99 European Cup Quarter Final
ULSTER 15 TOULOUSE 13
HT: 9-0 Attendance: 11,500
ULSTER: S Mason; S Coulter, S McDowell (A Park 10), J Bell, J Cunningham; D Humphries (captain)(B Cunningham 83), A Matchett; J Fitzpatrick, A Clarke (R Weir 65), R Irwin (G Leslie 56), M Blair, G Longwell, S McKinty (D Topping 42-44), A Ward (D Topping 49), T McWhirter
Scorers: Pens: S Mason 3; DGs: D Humphries 2
TOULOUSE: S Ougier; X Garbajosa, R Paillet, L Stensness, M Marfaing; Y Delaigue, J Cazalbou; C Califano, Y Bru, J-L Jordana, F Pelous, F Belot, S Dispagne (M Lievremont 69), C Labit, D Lacroix ( H Miorin 53)
Scorers: Try: F Pelous; Con: S Ougier; Pens: Y Delaigue 2