Bryan Redpath has revealed that the Amlin Challenge Cup is a major focus for his Gloucester squad this season as he plots to bring a European trophy to Kingsholm for the first time since 2006.
The former Scotland international scrum-half has not set his sights solely on the English Premiership, with the Amlin Challenge Cup viewed as the ideal opportunity for his team to get their hands on some silverware next May.
"You've got to start somewhere and the squad is far more settled this season, certainly I learnt a lot last season," he told BBC Gloucestershire.
"You've got to give it your all to give yourself a chance - winning a tournament is huge for any club."
Gloucester have been drawn alongside Agen, Rovigo and La Rochelle in their Amlin Challenge Cup Pool, opening up away to Agen on Friday, October 8.
They will then host the Italian side the following week before enjoying back-to-back clashes against newly-promoted French Top 14 club, La Rochelle, in December.
"We've got to start better to give ourselves a chance to go through as leaders of the group," explained Redpath.
"To have a home game at the end with hopefully our destiny in our own hands then, in some parts, the away game first is quite good."
Finals Edition: Listen to the best guide to the European Rugby Cup Finals weekend in Dublin, which sees Leinster Rugby take on Stade Francais Paris at the RDS on Friday night in the Amlin Challenge Cup Final and then ASM Clermont Auvergne tackle Toulon in an all-French affair at the Aviva Stadium on Saturday.