Jones tasted Amlin Challenge Cup glory with Sale in 2002 and 2005, with the then Stockport-based outfit going on to claim an English Premiership crown on the back of that success. And while Worcester may have endured a nightmare start to the season with nine straight losses in the league, Jones reckons a big European win against the Basques and a charge to the knockout stages could help turn things around.
"Exactly, you want to follow in those footsteps. If you were to go on and get through to the latter stages, the confidence that would run though the whole club, through the backroom staff and supporters, would be massive. It would really turn this club around," said Jones.
"It's easier to perform when you're confident. We've not been displaying our best rugby but we had a couple of good performances in the LV= Cup and it's really important for us to take that into the Biarritz game.
"Those Challenge Cup wins were massive for Sale. It was the first bit of silverware Sale had won and it really gave us a vision for the future. It put confidence into the squad and the club as a whole was happy as players wanted to stay or come in and play for a winning side.
"We then won the Premiership after winning a second Challenge Cup so it was a real stepping stone for growing a club. It was a great achievement."
Defeat to Biarritz tonight would all but end Worcester's European ambitions but a first league or Challenge Cup victory of the season would catapult them back into the mix, especially if Jones' former colleagues slip up at Oyonnax.
Jones knows how tough a test the 2012 Amlin Challenge Cup winners will present but he expects his side to front up and perform on the big stage, just as they did in beating fellow French giants Perpignan at the same venue 12 months ago.
"Biarritz are a fantastic side. They're a very physical team and they'll bring a good atmosphere. They are potentially not the best travellers but there will be a real buzz about the place for us to play well and perform," added Jones.
"You play your Premiership games week in, week out, so you know you're going to play your London Irish and Northampton every year but you don't know if you're going to play Biarritz next year, if at all.
"It's a must-win game for us. It's massive. We beat Perpignan here and only narrowly lost to them when we went away so we can compete against the best.
"The fact that we play Biarritz at home first gives us an opportunity to lay down a marker. Biarritz will be a different beast at home to what they'll be away so if we can put a good performance in against them at our place it will stand us in good stead for the return leg.
"If we lose the first game we'd be on the back foot going into Biarritz' backyard. We'd be chasing things and that's not a position we want to be in. If we can get a few scores here then they will have to change their game slightly and start chasing the game over there."